How Sportradar’s 4Sight Is Changing Viewer Behavior with GoldBet & Better
Wednesday 23 de July 2025 / 12:00
2 minutos de lectura
(St. Gallen).- Streaming has been a key component of an operator’s playbook for more than a decade, but today’s bettors are increasingly distracted as they seek out real-time statistics and analytics to inform their betting choices.
Data fuels engagement and today’s sports fans find significance in stories conveyed by statistics, diving into details about players and performance, increasing their attachment to a sport.
Given the newfound importance of data amongst modern sports fans, the introduction of AI- driven augmented streaming solutions enables operators to lean into this trend and drive engagement by incorporating data-driven insights and storytelling features into a live broadcast.
Sportradar was among the first to market with its augmented streaming solution, 4Sight. And in 2024 Italian leading sportsbook operator Lottomatica (through its brands Goldbet and Better) used the technology to elevate live streams of ATP 1000 events.
In the first 12 months of 4Sight being live across streams of ATP 1000 events, GoldBet and Better achieved the following:
• More viewers – 1,546 standard feed sessions vs. 2,914 4Sight sessions. 188% more sessions per event
• More turnover – 7% better turnover growth compared to the standard feed. Just
• More bettors – 9% better customer growth Impact on betting markets: 2024 v 2023
Turnover growth: Match winner: 31% increase; Set winner: 31% increase; Head to Head Game Set: 73% increase
Payout: Match winner: 2% lower; Set winner: 1.6% lower; Head to Head Game Set: 2.3% lower
Categoría:Sportsbook
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.